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What would happen if you lose all documents proving your identity? It would make your life highly unorganized. You won’t be able to apply for loans, buy property, cars, etc. Think of a domain name as something that establishes the identity of your business.

Losing a domain name could prove disastrous for your business. Once it expires, it might take 24-48 hours for you to renew them. As per a report released by the Shopping car elite, your website rankings will plummet by 30% in the event of an outage lasting 6 hours.

The report also suggests that the damage caused by such an outage could affect your business for 60 days.

It would take some severe SEO overtime to repair such damage. Just 6 hours of disruption could do this to your business. Imagine the damage done to your reputation and finances if your website experiences 48 hours of downtime.

Scary, right? Don’t worry; the good news is that once you register your website domain, it is yours for a stipulated period, say 1 to 10 years (depending on the plan you choose).

Before we go ahead, let’s start with the basics.

Also Read: Understanding Domain Names – A Complete Guide

What is a Domain Naou.

dentify your business and reach you online.

Usually, domain names are a combination of words and numbers, and it’s unique for everyone. Two websites can’t share the same domain name. Moreover, prior registration is required before you could use it.

However, having a domain name alone doesn’t mean you’re good to go. You will also need a hosting plan and a content management system to launch your website. The cost of a domain name doesn’t include the other services.

Know About: How To Buy A Domain Name

Why Renewing Your Domain Name is Crucial?

People know your business by your domain name. Losing your domain name and switching to a new one means starting all over again.

If this isn’t a reason enough, here are a few more to renew your domain.

1. Renewal lets you keep your domain name.

If you fail to renew your domain name, it’s up for grabs. Anyone could claim it, including rival companies.

Upon expiry of a domain name, you get 30-40 days to renew the domain name. This period is known as the renewal grace period. Failure to renew the domain during the renewal grace period would lead to the domain being moved to the redemption period. This period would last for another 30 days.

Attempting to renew your domain name during the redemption period would cost you a lot more than the renewal grace period. Five days after the redemption period, the domain name becomes available to the public.

On most ocasions, a business’s domain name is linked to social media accounts like Twitter, Facebook, Instagram, etc. Losing the domain name would mean your followers or clients would be redirected to another link, leading to loss of reputation and business.

Apart from this, third party services are also linked to your domain name. You would have to make adjustments accordingly.

2. Ensures Higher Uptime

After the expiry of your domain, all services connected to your domain name, like email address, etc., would be suspended as well. The extended downtime period would deter many website visitors from interacting with your business, plus it also raises questions about the site’s authenticity. All of these problems won’t arise if you renew your domain on time.

3. Better search engine rankings

When your domain expires, a parking page takes its place. It severely affects your search engine rankings. The SEO team would have to put in extra hours to undo the damage and bring it back on track.

Google and other search engines won’t understand if your site is down or if it’s dead; they will attempt to crawl and check repeatedly. Eventually, your search engine rankings will drop.

4. Enjoy peace of mind

If you failed to click on the auto-renewal option and ignored the emails, you won’t even know when

5. Prevent Frau

Unsusp. Preserve your identity

Renewing your website domain is not a waste of money; it is a calculated investment. Your website

How do I renew my domain name at Host IT Smart?

Know About: Domains – Facts, Concepts And Myth