![\"Domain](\"https:\/\/new.hostitsmart.com\/blog\/wp-content\/uploads\/2018\/12\/Domain-Name.jpg\")
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Domain names and online businesses are such a buzz nowadays, that you would almost act an odd- man out if you do not have one! Most of us end up thinking that domains are plain names with a \u2018www.\u2019 prefix and a \u2018.com\u2019 suffix; that need to mandatorily identify with the business name.<\/span><\/p>\n Nothing could be far from the truth.<\/span><\/p>\n A domain is a word or a string of words that identifies the IP address which has been used to set it up.<\/span><\/p>\n That\u2019s a bit complicated. Let\u2019s simplify it.<\/span><\/p>\n When you decide to create an identity for yourself on the web, you need to name that identity. Computers identify this identity in the form of numbers, more specifically, IP addresses.<\/span><\/p>\n But it is way too difficult for the human brain to keep a record of a large number of domains, all in numerical forms. That would amount to remembering something like\u2026.432.665.64, 143.985.77.66 and the like.<\/span><\/p>\n This is where <\/span>domain names<\/a><\/strong> come into play.<\/span><\/p>\n It is way easier to remember names than numbers. And it gets all the better when this name matches the name of the business! Ease to remember and brand awareness both come hand in hand with domain names that are identical to business names!<\/span><\/p>\n However, since most generic business names have already been booked up on the internet as domain names, it is sometimes impossible for businesses to get the names of their choice. <\/span><\/p>\n Under such conditions, it is advisable to go for names that revolve closely around the business domain or industry domain. The idea is to make the name reasonable to people and relative to the business in question.<\/span><\/p>\n Another way out here, are TLD\u2019s or Top Level Domains. TLD\u2019s are the highest hierarchy of the domain syntax. You can find a TLD at the extreme right of your domain name. Serially, to the left come Mid Level Domains and to the farthest left is the machine name (most commonly, www).<\/span><\/p>\n There is also this concept of using country-specific Level Domains or 2LDs after the TLD. Examples are .co.uk or .org.dk. This tends to make the origin of business, clearer to the audience.<\/span><\/p>\n .com, .org, .info, .co are common TLD\u2019s, conventional ones actually. TLD\u2019s have, however, evolved a lot into more niche ones, to help businesses cope with scanty domain names. Industry-specific TLD\u2019s are now available and ICANN has been known to empower various registrars to trade in these TLD\u2019s. We<\/span><\/p>\n prefer to call them premium TLD\u2019s.<\/span><\/p>\n In case you want to spare yourself the extra budget of buying premium TLD\u2019s, you can go for 2LDs.<\/span><\/p>\n